Advantages:
- Standardised results can be easy to analyse and create graphs/charts from.
- Large numbers of participants can be reached quickly and simply.
- Relatively cheap and easy to set up.
- Should be quick and simple to fill out.
- They can be anonymous - so are useful for tackling sensitive issues.
- Less intrusive - participants have time to think about their answers.
- Should help reduce bias - there are no verbal or visual clues from the researcher to influence answers.
- The format is familiar to most people so shouldn't make participants feel apprehensive.
- Due to standardised questions it is not possible to explain any question a participant might not understand.
- Open questions can generate large amount of data that can take a long time to analyse.
- Participants may answer superficially just to get it out of the way.
- Only those interested may reply, distorting your results.
- Participants may not be willing to answer the questions - may not wish to reveal certain information about you.
- Not really suitable for long, complex issues.
- Forgotten questions cannot be added.
- Occurring after the event, participants may forget important issues.
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