Friday 8 October 2010

Magazine Terminology

Some new key terms that im using in media:
Adverts - Full Page on the inside of the front cover and on the back cover. These are the most expensive positions for advertisers to buy and the products are closely identified with the magazine's brand image and target audience.
Bar Code - this is the digital stock and security marker
Camera Shot - This is whether the camera shot is CU, MS, MLS etc. The angle is usually straight for maximum reader sense of contract with the subject.
Colour Design - This is carefully chosen for seasons and gender appeal.
Cover Image - or Key Image. The main picture, it usually portrays the readers aspirations/idealised itself, or the main topic of the magazine.
Cover Price - The retail price of the magazine; it reflects the target market and the frequency of the publication.
Date - The week or month of the issue; when the issue is distributed compared to the issue's date.
Eye line - The direction the subject in the key image is looking - usually directly at the camera / reader
Feature Article Photographs - Small pictures which are related to the main article, sometimes along side sell lines or plugs.
Font Design - The style of lettering chosen the the title and other copy.
Framing - This is another word for type of shot. but it also refers to the elements that surround the magazine etc.
Frequency of publication - This is how often issues are published; it also corresponds with the purpose and price of the magazine.
Issue Number - Each magazine is called an issue which is identified by its publication and date and usually in a numerical sequence.
Masthead - or the title of a magazine or newspaper, usually placed horizontally at the top of the cover.
Plug - Information about the contents.
Point Size - Size of the font.
Puff - Words or phrases about the magazine to boost its sales.
Sell Lines - or Cover Lines. Information about major articles inside the magazine, they have a bigger point size then plugs.
Spine - The side of the magazine. It often has the key information to identify it and the particular issue; it sometimes has its strap line here, or a plug, or additional hooks like a quiz question.
Strap lines - Slogans summing up the magazines image, usually placed close to that title, though not all magazines have them.
Studio Shot - Most cover images are shot in studios to gain the maximum sense of glamour for their subject e.g. Glamour shot.
Teasers - Short phrases from an article to tempt a reader to buy and read more...

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